How we got here
SafetyNet Systems has traded continuously since its inception as a partnership in 1994. The company was formed to supply goods and services to business, following the arc of supplying office machines, computers and networking, bespoke commercial software, through to web site design and hosting.
As the internet grew in popularity, with new online business models continually emerging, it became clear that our future lay in building a network of our own web sites. From our experience with building third party web sites, we knew the advantages that came from building web sites on the strongest of domain name foundations, so we spent many years securing the highest quality domain names for our network.contact us
After making the decision to build our own network of web sites, our experience with third party web sites meant that we understood the importance of securing the best possible domain names to build upon. In 1999 we registered the first domain names for our network, but the world was waking up to the importance of domain names for online projects and it became increasingly difficult to grow our network.
Starting in 2000 it became clear that the only way to grow our network of high quality domain names was to look at those that were becoming available to register again, after being abandoned by a previous registrant. That meant competing with other parties who were seeking to do the same. This was a time consuming and expensive endeavour, with the difference between success and failure measured in milliseconds.
Owning the best possible domain name for a common term means that there are inevitably many other parties who would also like to own and use the same domain name. After more than a decade of receiving and declining unsolicited approaches from parties wanting to buy our domain names, it became increasingly obvious that our digital assets held significant value.
It has reached the point where in many cases this value exceeds that which we can achieve from our own development, so we have embraced this change and have a dedicated domain name sales division for those domain names that we are willing to sell. Examples of our domain names are given below.
A bespoke framework
to deliver useful content
Most of our web sites are now built and hosted using our bespoke development framework. This scalable platform allows our sites to feature a mix of useful information, products for sale by third parties, search, videos, news and more.
Due to the increase in domain name values, our ambition for this side of our business has been scaled back as we reconsider the most commercially beneficial focus for our company. This is a constantly changing landscape, and we continue to monitor our options as we move forward.